In this episode, I sit down with photographer and worldwide artist, Rachel Veltri to talk about the shift that changed everything, something that she called "Not just a rebrand, but a creative awakening": the moment she realized her beautiful, well-designed brand wasn’t converting the way she needed and made the bold decision to rebrand again, this time with strategy and originality at the center.
We unpack:
What her original rebrand missed and how she knew it was time to reinvest
How we used Novelty Brand Strategy to make her instantly recognizable in a saturated space
Why rebranding is just as much a personal evolution as it is a professional one
How aligned visuals and brand world clarity are now bringing in dream clients and out-of-the-box opportunities
Rachel’s story is a case study in courage: choosing to shift before things fall apart, and trusting that when your brand reflects the full power of your work, sales become not just easier, but inevitable.
If you've been feeling like you have an established brand or brand presence and you're still not reaching your income or reputation goals, this episode is for you.
You can find Rachel on socials @rachelveltriphoto, her website at www.rachelveltriphoto.com and the blog Rachel mentioned at https://www.rachelveltriphoto.com/blog-post/not-just-a-rebrand-a-creative-awakening.
