
In this episode, we unpack the invisible gap between distinction and demand, and why “standing out” isn’t enough to sustain a business that sells in today's market.
We’ll cover:
Why your current brand might still be leaking sales
The 3 brand-world structures that make or break your ability to monetize
How to position your work as a belief system, not just a service
What shifts when your brand starts doing the selling for you
If you’ve ever felt like people love your brand but still hesitate to buy, this is your episode. Your work deserves to be booked, not just bookmarked.