In this episode, we’re sitting down with photographer, videographer and brand founder Kayla Mendez to talk about what it really means to become the brand, not just represent it. What it means to fully embody the vision, presence, and clarity of a business that’s built to book at the highest level.
Kayla shares what it looked like to outgrow her first brand, how she rebuilt for the next chapter, and what shifted when she stopped positioning herself like a small business.
We’re talking:
Why brand world building isn’t just for celebrity brands, it’s for you, too
The mindset shift from “service provider” to “industry reference point”
What top-tier brands are doing that you can (and should) steal
How creative support changed how Kayla saw herself in the business
If you’ve ever felt like your brand was good, but not great enough to match your caliber of what you create, this one’s for you.
You can find Kayla on social media @thesunroomschool and her website at www.sunroomschool.com