Join us as we continue season 3, an exploration of the food industry. We got the opportunity to interview the legend, Ike of Ike's sandwiches. On the first day of operation in 2007, Ike Shehadeh did not sell a single sandwich in his small, hole-in-the-wall Ike's Place in San Francisco's Castro District. Now 15 years later, the man behind the goateed cartoon logo has built over a 90-unit empire and expansive menu catering to every diet preference. We talk about his life, his business, and more...including how YOU can get a sandwich named after you on the menu too!