“There's a time where the artist sleeps, and there's a time when the artist creates. And now is the time for the artist to create, because it's the mirror back to our society. And it doesn't have to be perfect. It doesn't have to be amazing. It just needs to be, because we all need it to be.” - Jazelle Foster  On this episode I talk with digital marketing strategist and actor Jazelle Foster for a truly inspiring and candid conversation. Jazelle shares her winding journey from actor to accomplished educator and entrepreneur, revealing how her determination to avoid the emotional drain of service gigs led her to discover a passion for teaching—and eventually, for helping artists master the ever-evolving world of marketing. We unpack what it really means to be a multi-hyphenate creative in today’s unpredictable arts industry and Jazelle speaks honestly about learning through experience, and the often messy process of finding balance between artistic pursuits and business ambitions. We discuss the pressures (and pitfalls) of social media, the importance of protecting your energy, and why every artist’s path is unique—and valid. With warmth and wit, Jazelle offers practical insights for artists trying to carve out their own version of success—whether by building a business, embracing their current pivot, or simply giving themselves permission not to do it all. This episode is packed with wisdom about following inspiration, maintaining joy, and keeping your inner child at the heart of your creative journey. If you’ve ever wondered how to survive and thrive as a creative entrepreneur, this conversation is for you!  Podcast Newsletter  Podcast Instagram  Podcast Patreon Podcast Merch  Podcast Youtube Channel   Podcast Buy Me a Coffee  Get in touch: Jazelle Foster  Instagram  LinkedIn  Creatives Meet Marketing  Website  Instagram  Ayana Major Bey  Website  Instagram  Show Sponsors:  WeAudition: Get 25% off your membership when you use the code PIVOT, join at https://www.weaudition.com/ Host & Exec. Producer: Ayana Major Bey  Editor: Kieran Niemand  Theme Song: Lyrics co-written by Ayana Major Bey and Melissa Victor, with performance by Ayana Major Bey   Part of the Atabey & Co Network  digital marketing, actor entrepreneurship, social media strategy, creative entrepreneurship, work-life balance, branding for actors, pivoting careers, teaching theater, bootcamp for digital marketing, social media for artists, energy management, side hustles for creatives, marketing for actors, content creation, going viral on social media, building an agency, client management, block scheduling, detachment from work, income streams for artists, coping with adulthood, joy in creative careers, personal branding, online presence, business ownership as an artist, inspiration for creativity, managing multiple passions, agency team management, artist identity, social media alternatives for artists