In this episode, I meet Catherine Connor, co-founder of The Lovingly Artisan bakery, in Cumbria.

Together with her husband Aidan Monks, they have built a business rooted in care — for their craft, for their customers, and for the ingredients they use.

We talk about the guiding values that Catherine believes have shaped their success, and how their focus has evolved to include sharing essential knowledge on how to eat well.

If you’d like to join Catherine & Aiden’s tribe of customers, do take a look at lovinglyartisan.com where you can shop online or visit one of their stores.

If you’re an artisan founder and would love to reach a new audience, we offer plenty of ways to reach our engaged following of people who share my love for the artisan way of life. You can find out more at artisanfounder.com/join-us where you’ll discover free or paid opportunities.