10 - Ute Weingarten on PR, USP, and the Art of Cultural Communication

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The Art She Manages

Alma Shaikimova

10 episodes

3 days ago

A podcast celebrating women shaping the arts and cultural sector from behind the scenes. Through real conversations on leadership, identity, power, and purpose, we spotlight the voices of women building the future of the arts. Created for emerging arts professionals, arts managers, and creatives, this show shares real-world insights and practical knowledge on navigating careers, driving impact, and leading with purpose in the arts and cultural sector. New episodes every second week.

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10 - Ute Weingarten on PR, USP, and the Art of Cultural Communication

The Art She Manages

45 minutes 25 seconds

2 weeks ago

10 - Ute Weingarten on PR, USP, and the Art of Cultural Communication

Ute Weingarten, founder and managing director of ARTPRESS, a Berlin-based PR agency working with leading European museums and festivals, shares her journey from art history in Paris to founding her own PR agency. In this episode, we explore how cultural institutions can stand out in a saturated landscape, why defining a clear USP is essential, and how PR and marketing are becoming one strategic force. More about the podcast: ⁠https://www.tasm.studio/⁠ Guest photo: © Andrey Gordasevich