Remember when every coach told you to "post consistently", "show up" and "provide value" on social media? Somatic Depth Coach Antonia Dolhaine did that for YEARS. She created insane viral graphics, wrote endless carousels, and dealt with the classic entrepreneur nightmare: hours spent on Canva graphics leading to tons of inquiries from people who weren't actually a good fit for her work. Wasted time, energy and effort. Sound familiar?
Antonia ditched the content grind and worked with me to get her featured on podcasts instead. Something wild happened: Her applications dropped, but her revenue spiked!
Turns out, getting 30 knee-jerk reactions from a viral post isn't as valuable as getting 3 people who've already heard your voice for an hour and know exactly what you're about (and are ready to make a high-ticket investment).
In this conversation, we break down why she made the switch, and the incredible visibility glow-up that's happened since.
Direct quotes from the convo:
- "80% of those people who are writing in weren't the right fit for my containers because they were just coming through this very simplified graphic that had mass appeal, but like I'm not a mass appeal coach."
- "I find it so much easier to explain what I do when it's in a conversational format... I'm very much someone who needs something to respond to."
- "My client work has doubled... I get a third fewer applications that come through, but those applications are 90% aligned, whereas the applications I was getting before were like 15% aligned."
- "It feels like at this point, any marketing efforts that I'm making are like the bare minimum with the maximum impact."
- "It doesn't feel like work every time I've recorded a podcast. And I have just gotten into this routine of going for this very jaunty walk after every podcast episode, just like letting all of that enthusiasm kind of spring through my steps."
This could be you! You'll learn everything about pitching yourself for aligned opportunities like we did for Antonia inside Pitch Perfect. Space is limited - only 4 spots left! Enroll right HERE.
Connect with Antonia:
- https://www.antoniadolhaine.com/
- https://www.antoniadolhaine.com/substack-community
- https://www.instagram.com/antoniadolhaine/?hl=en
Here's my ask for you!
- DM me on IG @chelseariffe or email team@chelseariffe.com and tell me - what have you asked for recently, and what were the results?
- Follow this podcast, rate, review, and tag me on socials - and following the law of reciprocity, I'll send you my handy-dandy Visibility Vault Notion doc - a list of newsletters and platforms to pitch to and get strategically placed!
- Check out Pitch Perfect and grab your spot before we start October 13th!
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