Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
All content for The Art of Sway is the property of Danielle Wiley, Sway Group CEO and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference
The Art of Sway
39 minutes
3 months ago
Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference
In this conversation, Danielle and Casey discuss their experiences at the Ad Age Small Agency Conference, focusing on the evolving definitions of independent agencies, the importance of female agency owners, and the implications of private equity in the agency landscape. They also delve into a debate on agency structures, contrasting traditional employment models with freelance-based approaches, and explore the role of AI in creative processes. Personal anecdotes and reflections on networking highlight the significance of community in the industry.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Art of Sway
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
