Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns
The Art of Sway
36 minutes
4 months ago
Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns
In this conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of metrics beyond just vanity numbers. They discuss the evolution of these metrics, the significance of relationships in influencer campaigns, and the insights that can be gained from analyzing campaign performance. The conversation emphasizes the need for a deeper understanding of the creative strategies involved in influencer marketing and the role of communication within organizations to ensure successful campaigns. They also touch on the shift towards solution selling in influencer marketing and the impact of technology on the industry.
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The Art of Sway
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
