Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
The Art of Sway
35 minutes
5 months ago
Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns.
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The Art of Sway
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
