When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of The Gate, and Sayed Hajamaideen, Head of Brand and Marketing Communications at Smarty Mobile, about the pitch that led to the award-winning “Less Malarkey, More Smarty” campaign.
They unpack what made the partnership work from day one, from The Gate’s culture-first approach and data-driven storytelling, to Smarty’s belief in transparency, trust, and creative bravery. You’ll hear how the pitch process was designed around collaboration, why listening is the most underrated sales skill, and how both sides built a relationship strong enough to weather tough conversations and bold ideas.
A must-listen for agency leaders, marketers, and anyone who’s ever wanted to understand what makes a winning pitch and a lasting partnership.
https://london.thegateworldwide.com/
https://smarty.co.uk/
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When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of The Gate, and Sayed Hajamaideen, Head of Brand and Marketing Communications at Smarty Mobile, about the pitch that led to the award-winning “Less Malarkey, More Smarty” campaign.
They unpack what made the partnership work from day one, from The Gate’s culture-first approach and data-driven storytelling, to Smarty’s belief in transparency, trust, and creative bravery. You’ll hear how the pitch process was designed around collaboration, why listening is the most underrated sales skill, and how both sides built a relationship strong enough to weather tough conversations and bold ideas.
A must-listen for agency leaders, marketers, and anyone who’s ever wanted to understand what makes a winning pitch and a lasting partnership.
https://london.thegateworldwide.com/
https://smarty.co.uk/
In this episode of The Art of Sales, I sit down with David C. Baker, one of the most respected voices in the agency world. David shares his journey from graduate school teacher to running his own consulting practice, including the story of how he accidentally built an agency with no prior experience.
We talk about the origins of the Two Bobs podcast with Blair Enns, why it deliberately avoids guest interviews and even how the film Office Space inspired its name. Our conversation explores positioning, the value of specialisation, and the difference between coaches and consultants.
We also touch on cultural contrasts between the US and UK when it comes to sales and why confidence matters. David leaves agency leaders with clear, actionable advice: embrace courage, sharpen your marketing, and reframe sales as a vital service to clients.
https://gray-matters.co/
https://2bobs.com/
The Art of Sales
When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of The Gate, and Sayed Hajamaideen, Head of Brand and Marketing Communications at Smarty Mobile, about the pitch that led to the award-winning “Less Malarkey, More Smarty” campaign.
They unpack what made the partnership work from day one, from The Gate’s culture-first approach and data-driven storytelling, to Smarty’s belief in transparency, trust, and creative bravery. You’ll hear how the pitch process was designed around collaboration, why listening is the most underrated sales skill, and how both sides built a relationship strong enough to weather tough conversations and bold ideas.
A must-listen for agency leaders, marketers, and anyone who’s ever wanted to understand what makes a winning pitch and a lasting partnership.
https://london.thegateworldwide.com/
https://smarty.co.uk/
