When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of The Gate, and Sayed Hajamaideen, Head of Brand and Marketing Communications at Smarty Mobile, about the pitch that led to the award-winning “Less Malarkey, More Smarty” campaign.
They unpack what made the partnership work from day one, from The Gate’s culture-first approach and data-driven storytelling, to Smarty’s belief in transparency, trust, and creative bravery. You’ll hear how the pitch process was designed around collaboration, why listening is the most underrated sales skill, and how both sides built a relationship strong enough to weather tough conversations and bold ideas.
A must-listen for agency leaders, marketers, and anyone who’s ever wanted to understand what makes a winning pitch and a lasting partnership.
https://london.thegateworldwide.com/
https://smarty.co.uk/
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When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of The Gate, and Sayed Hajamaideen, Head of Brand and Marketing Communications at Smarty Mobile, about the pitch that led to the award-winning “Less Malarkey, More Smarty” campaign.
They unpack what made the partnership work from day one, from The Gate’s culture-first approach and data-driven storytelling, to Smarty’s belief in transparency, trust, and creative bravery. You’ll hear how the pitch process was designed around collaboration, why listening is the most underrated sales skill, and how both sides built a relationship strong enough to weather tough conversations and bold ideas.
A must-listen for agency leaders, marketers, and anyone who’s ever wanted to understand what makes a winning pitch and a lasting partnership.
https://london.thegateworldwide.com/
https://smarty.co.uk/
Quality Over Quantity: Strategic New Business Development
The Art of Sales
49 hours
1 month ago
Quality Over Quantity: Strategic New Business Development
In this episode, agency experts Oli Richards and Ellie Ring unpack what it really takes to win new business in today’s oversupplied, competitive market. They explore how creative and media demands have shifted towards short-term, project-based work, and why agencies need to build distinctive brands and stronger client relationships to cut through.
The conversation highlights the importance of rigorous qualifying criteria, chemistry meetings, and confident selectivity when deciding which opportunities to pursue. Oli and Ellie also share practical advice on client retention, empowering agency teams, and making CRM systems work harder.
They discuss the rise of entrepreneurial culture within agencies and the growing role of personal branding and social selling. Packed with both strategic insights and actionable tips, this episode offers a fresh perspective on how agencies can stand out, stay resilient, and grow in a challenging environment.
https://gray-matters.co/
https://www.bartleboglehegarty.com/
https://saatchi.co.uk/
The Art of Sales
When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of The Gate, and Sayed Hajamaideen, Head of Brand and Marketing Communications at Smarty Mobile, about the pitch that led to the award-winning “Less Malarkey, More Smarty” campaign.
They unpack what made the partnership work from day one, from The Gate’s culture-first approach and data-driven storytelling, to Smarty’s belief in transparency, trust, and creative bravery. You’ll hear how the pitch process was designed around collaboration, why listening is the most underrated sales skill, and how both sides built a relationship strong enough to weather tough conversations and bold ideas.
A must-listen for agency leaders, marketers, and anyone who’s ever wanted to understand what makes a winning pitch and a lasting partnership.
https://london.thegateworldwide.com/
https://smarty.co.uk/
