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The Art of Marketing
Staehle Media
11 episodes
6 days ago
Marketing tips and tricks for B2B companies that will help you build an audience and transform your business. Join host Evan Staehle, Owner & Director of Marketing at Staehle Media, as he shares valuable and actionable tips to up your marketing game.
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Marketing
Business
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All content for The Art of Marketing is the property of Staehle Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing tips and tricks for B2B companies that will help you build an audience and transform your business. Join host Evan Staehle, Owner & Director of Marketing at Staehle Media, as he shares valuable and actionable tips to up your marketing game.
Show more...
Marketing
Business
Episodes (11/11)
The Art of Marketing
Optimize Your Content for the 97%

Only 3-5% of B2B buyers are actually ready to buy. So, what about the other 95-97%? In this episode, learn why you should optimize your content for the demographic that's not quite ready to buy your services.


Get more marketing tips. Join our newsletter, The Art of Marketing!

⁠⁠⁠⁠staehlemedia.substacks.com⁠⁠⁠⁠


Links

  • Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Get more B2B marketing tips on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ready to get real results with your content marketing? Contact us at hello@staehlemedia.com

Show more...
1 year ago
6 minutes 20 seconds

The Art of Marketing
Podcast Update & The Future of Content Marketing

In this episode, Evan gives a quick update on the podcast (like the new name!) and why we're changing things around here. Spoiler alert--it's got to do with the future of content marketing.


Get more marketing tips. Join our newsletter, The Art of Marketing!

⁠⁠⁠staehlemedia.substacks.com⁠⁠⁠


Links

  • Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Get more B2B marketing tips on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ready to get real results with your content marketing? Contact us at hello@staehlemedia.com


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1 year ago
10 minutes 29 seconds

The Art of Marketing
Audio or Video Podcast - Which One Should You Choose?

Should you go with an audio only podcast, or a video podcast for your business? In this video, learn the pros and cons of both so you can make an informed decisions before you start recording.


Get more video marketing tips. Join our newsletter, The Art of Video Marketing!

⁠⁠staehlemedia.substacks.com⁠⁠


Links

  • Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
8 minutes 3 seconds

The Art of Marketing
How to Increase Website Conversions By Up to 86% With Video

You can use video marketing on your website to increase conversions by up to 86%! Learn the types of videos you'll need and a few additional tips to make it happen.


Get more video marketing tips. Join our newsletter, The Art of Video Marketing!

⁠staehlemedia.substacks.com⁠


Links

  • Learn more at ⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
8 minutes 25 seconds

The Art of Marketing
3 ChatGPT Hacks for Powerful Video Marketing

Did you know you could use ChatGPT to help you with your video marketing?

In this episode, learn 3 ways you could be using it to streamline your production process and save TONS of time.


Get more video marketing tips. Join our newsletter, The Art of Video Marketing!

staehlemedia.substacks.com


Links

  • Learn more at ⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
4 minutes 17 seconds

The Art of Marketing
How to Grow Your Business With the 8 Elements of Storytelling

Grow your B2B business with this 8 step video marketing framework. Learn to speak your audience's language and get better results with your videos. Spoiler alert--you're already familiar with this framework.


Links

  • Learn more at ⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
9 minutes 35 seconds

The Art of Marketing
6 Steps to Creating an Effective Video Marketing Strategy

Don't just "wing it" with your video marketing. You need an actual strategy if you want results with your video efforts. In this episode, you'll learn the 6 steps to creating a video marketing strategy that actually works.


Links

  • Learn more at ⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠
  • Follow Evan on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
8 minutes 54 seconds

The Art of Marketing
Your Prospects' Questions Make the Best Video Content

This 1 tip for getting ideas for new YouTube videos will result in videos that get better views. Here's a hint--it involves your B2B customers and audience.


Links

  • Learn more at ⁠⁠⁠StaehleMedia.com⁠⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠⁠YouTube channel⁠⁠⁠
  • Follow Evan on ⁠⁠⁠LinkedIn⁠⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
3 minutes 39 seconds

The Art of Marketing
4 Benefits of Having a YouTube Channel for Your B2B Business

Should you have YouTube channel for your B2B business? Is it even worth it?

The answer is...YES! There's lots of benefits to having an active channel, and in this episode, we'll break down 4 that you need to be aware of.


Links

  • Learn more at ⁠⁠StaehleMedia.com⁠⁠
  • Get more B2B video marketing tips on our ⁠⁠YouTube channel⁠⁠
  • Follow Evan on ⁠⁠LinkedIn⁠⁠

Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com


Show more...
1 year ago
3 minutes 30 seconds

The Art of Marketing
5 Reasons Why Your Brand Needs to Be On YouTube

Do you know what the best place to be for brands right now is? YouTube. With such a huge user base, your ideal customers are hanging out here.

In this episode, you'll learn why you should be focusing on YouTube as part of your B2B video marketing strategy.


Links

  • Learn more at ⁠StaehleMedia.com⁠
  • Get more B2B video marketing tips on our ⁠YouTube channel⁠
  • Follow Evan on ⁠LinkedIn⁠

Ready to become an unforgettable B2B brand with video? Book a FREE ⁠Discovery Call⁠ today to get started.


Show more...
1 year ago
3 minutes 24 seconds

The Art of Marketing
Your B2B Business is the Guide, NOT the Hero

Here's the hard truth--in the customer journey, your business is NOT the hero of the story. That role is reserved for your customer. YOUR role is be a guide, to come alongside the hero and guide them on their journey. Ready for a new mindset shift? Learn all about it in this episode.


Links

  • Learn more at StaehleMedia.com
  • Get more B2B video marketing tips on our YouTube channel
  • Follow Evan on LinkedIn

Ready to become an unforgettable B2B brand with video? Book a FREE Discovery Call today to get started.


Show more...
1 year ago
3 minutes 32 seconds

The Art of Marketing
Marketing tips and tricks for B2B companies that will help you build an audience and transform your business. Join host Evan Staehle, Owner & Director of Marketing at Staehle Media, as he shares valuable and actionable tips to up your marketing game.