In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
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In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
The Art of Franchise Marketing
31 minutes
4 months ago
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing eff...
The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
