In this episode, Lezanne reflects on the quiet pressure many creative business owners feel to always be accommodating, helpful, and easy to work with. She explores how this expectation, especially common among women, can gradually lead to burnout, resentment, and a disconnect from the work that once felt meaningful.Rather than pushing back with rigid boundaries or dramatic shifts, Lezanne invites listeners to start gently. She talks about recognising your own needs, getting clear on what feels like a genuine yes, and beginning to practise saying no in small, supportive ways.If you’ve ever struggled to prioritise your own time or felt guilty for setting limits, this conversation is a gentle reminder that clarity and self-trust aren’t selfish, they’re essential to building a sustainable, values-led business.

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