The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.
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The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.
The Ancient Formula for Modern Influence — Cicero’s Secret to Magnetic Persuasion | Social Intel Brief
The Art of Charm
11 minutes
3 weeks ago
The Ancient Formula for Modern Influence — Cicero’s Secret to Magnetic Persuasion | Social Intel Brief
What if the secret to modern influence was 2,000 years old? In this episode of Social Intelligence Brief, AJ and Johnny uncover Cicero’s three-step formula for magnetic persuasion—a framework so powerful it once stopped riots and still drives billion-dollar pitches today.
Drawing on ancient rhetoric, neuroscience, and modern leadership psychology, they reveal how to frame problems, layer reasoning, and close with intensity—the timeless skills behind every great communicator. From Roman courts to boardrooms, you’ll learn how to turn logic into emotion, guide attention like a conductor, and leave any audience moved to act.
Whether you’re leading a meeting, pitching investors, or navigating conflict, this episode shows you how Cicero’s forgotten formula can help you speak with conviction—and influence with integrity.
What to Listen For
[00:00:00] How Cicero turned chaos into persuasion—his 3-step model
[00:01:12] Why structure—not charisma—is the key to attention
[00:02:10] Step 1: Frame the problem to define reality
[00:03:22] The modern VP example—how framing shifts energy and focus
[00:04:00] Step 2: Layer your reasons (fact → value → emotion)
[00:05:12] The neuroscience of stories and why emotion seals logic
[00:06:10] Step 3: Close with intensity, not volume
[00:07:05] The psychology of endings—why the close is all people remember
[00:08:10] The 3-question test for persuasive clarity
[00:08:40] Final recap: Frame it. Layer it. Close it.
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The Art of Charm
The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.
