In this episode of The Art of Action Podcast, Jakolien chats about how to listen to your audience more in a strategic way to get access to marketing copy gold! In this podcast, Jakolien talks about how to find marketing copy gold – for free – by listening carefully. Listening to your ideal clients is something that Jakolien has been teaching her clients for years. You can go to forums, social media groups. Ask questions, see what their answers are, and see if you can gather what their tone of voice is in the answer.