Axel Tanner, a professional tastemaker who's made a career out of discovering songs and promoting them online, joins us on the podcast today. He answers questions like whether playlists really drive traffic, which platforms have the best conversions, and how he's structuring equity deals with artists to develop them further. Axel: https://youtube.com/@axeltanner4524

https://www.tiktok.com/@axeltanner

https://www.instagram.com/axel.tanner

(0:00) Intro (0:18) How Axel got into music tastemaking (2:39) Lightning Round! (3:06) Who have you discovered and impacted their career? (4:53) When did you know the switch from producer to curator was working? (5:57) We change locations for some reason (6:05) Does playlisting really drive traffic? (13:33) Out of pocket DMs? (16:53) Do other social platforms drive traffic? (20:27) How is Axel partnering with artists? (23:22) The Lofi Girl Equity Model (26:17) Plans of a label or a JV deal? (27:17) Would Axel ever manage an artist? (33:40) How did Axel find his style and strategy? (36:58) Does Pert ever try to please different Pert fans? (41:33) The Chart Challenge! (45:18) The Guys share their music guilty pleasures (47:01) Outro We are a grassroots movement. If you'd like to support and interact with us more please consider joining our Patreon where you can access private discord channels with key members of Live2 and even be invited to zoom calls to chat with us further! patreon.com/livetwocreate We add 7 songs from undiscovered artists EVERY WEEK to this playlist! https://open.spotify.com/playlist/7GMd1iZwfZdYxnUgdrEvB2?si=c906388534224ac1 To request a Live2 production for yourself please fill out this form: https://www.livetwocreate.com/request-a-production Follow us on Instagram! https://www.instagram.com/livetwocreate/?hl=en