We sit down with our good friend and A&R Hef who shares some hilarious stories on his previous 7 years in the industry. He touches on how the role as an A&R is changing today, his favorite discovery of a breakout artist, and winning fans over from TikTok vs. the real world.
Hef:
https://www.instagram.com/hefstradamus/
(0:00) Intro
(1:20) Lightning Round!
(1:45) How do A&Rs get compensated?
(2:43) Typical day in the life of an A&R?
(3:59) How have record deals changed?
(6:07) Favorite discovery moment?
(6:58) How Hef discovered Lil Nas X (9:03) What would it take to sign to a label?
(10:40) Biggest misconception about the industry?
(11:57) What would you change about the industry?
(14:20) Is TikTok a necessary evil?
(18:02) How McClain does laundry
(20:45) Can A&Rs exist without labels?
(23:37) Artist success stories with labels?
(23:42) Hef plays Fortnite with NLE Choppa
(28:22) How do you start as an A&R?
(31:40) Growing your audience thru live shows or TikTok?
(34:35) Will AI take over the music industry?
(36:54) How much do labels help with touring?
(40:13) McClain get geeked about Junior Varsity
(41:03) Spotify vs Apple Music
(45:25) Rap blogs are powerless now
(46:15) Game: Texting Tunes!
(50:06) Outro
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