In this episode of ‘The Art Bystander’ our host Roland-Philippe Kretzschmar meet with Erik Tortensson to discuss his relationship to art, both professionally in the intersection between art and fashion, but also his own ventures as an emerging artist. Be ready for an engaging discussion.

Erik Torstensson is FRAME co-founder and chief creative director. The retail brand he describes as a hybrid of ‘Behaving like a Parisian fashion house but with the modernity of a California start-up”.

Grew up in rural Sweden, moved to London at the age of nineteen to embark on his career. After working at Wallpaper magazine, Erik and Jens Grede [co-founder of FRAME] built Saturday Group; the leading global fashion and beauty marketing group that served some of the world’s most famous brands such as Louis Vuitton, Calvin Klein, Moncler, and H&M.

At the same time, Erik became Editor in Chief of Man About Town magazine, and is credited for the launch of GQ Style. A short time later, he debuted Industrie Magazine, while building a successful career photographing leading fashion campaigns and art directing shoots.

During this exciting chapter, Erik and Jens launched FRAME; a passion project that quickly evolved into a globally successful brand. A decade later, FRAME is defining the culture of every day dressing, spearheaded by Erik’s formidable leadership and creative vision.

Alongside FRAME, Erik continues to work as an esteemed photographer as well as providing strategy and creative direction to other agencies and brands. He is also an investor in Good American and Skims, amongst many other brands. He’s been recognized as part of the BOF 500 [BOF annual list of the most influential people in the world of fashion]. He’s passionate about harnessing his influence and wisdom to invest in the next young group of creatives.

Outside of his professional ventures, Erik enjoys the art of furniture design and has a keen eye for interiors and an ever growing collection of art and photography.

Erik now resides in NYC with his partner Natalie Massenet and son, where he can focus on his business pursuits, interests, and endeavors, regularly traveling between FRAME LA, NY, and London headquarters.

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