Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
Today’s podcast episode and guests is our final one for 2023 and a reflection of our advocacy committee for destinations international. Destinations International is a tapestry of volunteer committees and task forces that help guide and initiate much of the output and direction the association takes year after year. Committee members constitute a myriad of different organizations across the members of destinations international and volunteer their time in a number of different ways.
For the advocacy committee, we are comprised of over 65 individuals across destinations and suppliers who meet every two weeks to discuss the latest issues or opportunities we might have in our sector. We are a lively bunch as each conversation is intended for everyone to share their opinion and also collaborate on ideas amongst ourselves.
In the past year, we have looked at being under attack for woke topics and ESG, overtourism, TikTok bans, short-term rentals and more.
Today, I’m happy to bring on our two co-chairs of the 2023 advocacy committee to hear their thoughts on the past year and dissect a bit of their favorite moments and topics that we’ve covered. Please welcome to the show Kurt Krause of Visit Norfolk and Gary Sanchez or Visit Dallas.
Visit Dallas
Visit Norfolk
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
