Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
Today’s conversation and guest is a deeper dive into one of the largest regional demographics of our membership of destination organizations, which is in the Southeast corner of the United States.
Destinations International understands we can’t always be everywhere and try to work with regional and community entities that geographically represent these highly clustered areas of destination organizations. And for good reason, even though we are seeing more and more advocacy issues across state/province and international lines, we can still see highly concentrated and visible issues that can manifest in these regions based upon history, geography, and demographics.
No one knows this better than the Southeast Tourism Society, an entity whose responsibility includes empowering a diverse network of tourism professionals through education, advocacy, recognition, and networking for the Southeast. I’m excited to bring Monica Smith, its president and CEO onto the show to talk a little bit about what keeps her up at night, Monica, welcome to the show!
The Southeast Tourism Society
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
