Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
Today’s conversation and guest are unlike one you have ever heard on our show before and I am not just talking about the who, what, and where of the story (all of which are great!) but really understanding what “a good place to live is a good place to visit” means to a destination few of us have been. Something I know our guest hopes to change for us all!
Oulu, Finland is having a moment, and not just against the backdrop of the world which includes sharing a border with Russia, being recently accepted in NATO, or even a brand-new Prime minister, all of which we will discuss. But we’re talking about how Oulu is pushing sustainability, happiness, and warmth to its residents and visitors alike.
Please welcome to the show, Yrjötapio ”Y.t.” Kivisaari from Visit Oulu
Visit Oulu, Finland
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
