Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
18: How to Start a Destination Organization When the World is Closed
The Architects of Destination Advocacy
25 minutes
2 years ago
18: How to Start a Destination Organization When the World is Closed
Today’s conversation is all about ship building in a sense. Running a destination organization is tough, managing one in a pandemic is tougher but what about trying to actually be creating a brand-new destination organization through a once in a century event? (We hope)
Today’s guest is all about what it’s like to launch a ship in the roughest of waters and somehow steer it through to the other side in hopes of finding prosperity and vitality for one’s community.
Please welcome to the show, Jeff Lawson, VP tourism of Lake Champlain Chamber AKA Hello Burlington, VT.
Hello Burlington, VT
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
