Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
17: Maintaining Your Brand in a Politically Charged Environment
The Architects of Destination Advocacy
30 minutes
2 years ago
17: Maintaining Your Brand in a Politically Charged Environment
Today’s conversation and guest is intended to be a peak behind the curtains of managing the destination’s brand through extremely polarizing times. I’ve mentioned at lengths at which the world has begun to spin, it seems in more illogical ways and an outcome of that resulting in issues and policies entering the zeitgeist of our communities in a polarizing fashion.
The job at a destination organization was already tough because of the pandemic and many other complications from 2020 but how do you push through with your brand and promotion against political or social issues that feel like they divide the nation?
Navigating such a destination requires a wearer of many hats and hearing how he sets up the chess pieces. Please welcome to the show, Domenic Bravo, CEO of Visit Cheyenne Wyoming.
Visit Cheyenne Wyoming
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
