Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
At the start of 2022, we at Destinations International outlined 8 strategic issues and opportunities for the sector and around the world in our next normal. The 8th issue we outlined was climate change and the many climate crises many of our destination organizations find themselves in. For some, this might be a recent or new challenge they are facing but for many of our coastal destinations, this has always been part of the gig and have been doing their diligence to prepare, prepare, and prepare.
At the time of this recording, we are currently watching hurricane Nicole enter the coast of Florida, which is only weeks from the prior hurricane of Ian, I thought It was time to bring on an architect to help describe what it’s like being at the center of major natural disaster and the role a destination organization can play. Please welcome to the show, Sergio Piedra, Director of Community Engagement & Advocacy for Discover the Palm Beaches Florida.
Discover the Palm Beaches
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
