Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
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Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
One of the reasons why we wanted to start a podcast was to tell the tale of advocacy of our sector across major moments, both present and past. With our guest today we get to actually talk about advocacy an entire millennium ago and how it shaped a destination’s future. You might know him as Chief Instigator for DMOPROZ and fellow podcast host of DMOU, but today, Bill Geist has joined us to go back to the late 80s and early nineties about the WRIGHT for Wisconsin and the 25th anniversary of the opening of the Monona terrace convention center in Madison Wisconsin. Even though we do have the benefit of hindsight, I believe many of the discussions and activations are of yesterday, the advocacy work is still relevant today.
The Referendum to Build Monona Terrace
Destinations International
The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and Jack Johnson and produced by Relic.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Architects of Destination Advocacy
Advocacy is a responsibility every destination organization leader should adopt as part of their critical skills in their role. Now more than ever, we are tasked with going beyond just sales and marketing of our destinations and advocating for our community to the world's stage. Each month join Andreas Weissenborn to go through our sector's history on pivotal moments where advocacy was used to change the course of their destination’s future. These are the stories of the architects of destination advocacy.
