The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
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The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
Ep. 79: The SHIFTS Framework: A New Approach to Enrollment Marketing
The Application with Allison Turcio
37 minutes 48 seconds
1 month ago
Ep. 79: The SHIFTS Framework: A New Approach to Enrollment Marketing
In this episode, Allison and Dallin Palmer, Co-Founder of HALDA, discuss the shift in enrollment marketing from an institution-centric approach to a relationship-first mindset. Dallin unpacks the SHIFTS Framework, a powerful roadmap for building authentic connections with prospective students. The conversation covers key pillars of the framework, including how to listen effectively (Survey), provide personalized value (Helpful and Individualization), and leverage technology to create a more human, responsive experience (Face, Triggers, and Speed). Learn how to move past outdated tactics and focus on building genuine trust to drive enrollment success.
The Application with Allison Turcio
The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
