The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
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The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
Ep. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign
The Application with Allison Turcio
28 minutes 13 seconds
2 months ago
Ep. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign
What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a brand and spark real engagement.
The Application with Allison Turcio
The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
