In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry. The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the eco-design legislation. You will also learn about the digital product passport, which will serve as a tool to capture and showcase product compliance. Brands must start with eco-design and forced labor legislations as key priorities. The conversation explores the impact of upcoming legislation on the fashion industry, focusing on sustainability and circularity. The discussion covers the need for brands to comply with the legislation and the challenges they may face in implementing the required changes, as well as the importance of education and consumer behavior change in driving sustainability. The conversation highlights the opportunities for innovation and differentiation that the legislation presents. This episode provides resources for brands to find more information and support in navigating the new regulations. Takeaways ✅ The textile industry is undergoing a shift towards sustainability and circularity, and brands need to be prepared for the upcoming legislation and regulations. ✅ Compliance with the eco-design legislation is crucial, as it sets requirements for product performance and environmental impact reduction. ✅ The digital product passport will serve as a tool to capture and showcase product compliance, and brands need to invest in IT systems and traceability strategies. ✅ Certifications and data gathering will be important for compliance, and non-compliance can result in fines, withdrawal of products from the market, and restrictions on business opportunities. Brands should prioritize eco-design and transparent communication/content and start gathering the necessary data to ensure compliance. Brands in the fashion industry need to comply with upcoming legislation on sustainability and circularity. ✅ Education and consumer behavior change are crucial in driving sustainability. ✅ The legislation presents opportunities for innovation and differentiation. Resources like industry associations and blogs can give guidance and support for brands navigating the new regulations.

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