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The Aperiam Podcast
Corey Ferengul, Joe Zawadzki
28 episodes
1 day ago
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.
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All content for The Aperiam Podcast is the property of Corey Ferengul, Joe Zawadzki and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.
Show more...
Business
Technology
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Fragmented Audiences & Billion-Dollar Carts
The Aperiam Podcast
31 minutes
2 months ago
Fragmented Audiences & Billion-Dollar Carts

Consumer behavior is shifting fast—and marketers need to catch up.
In this episode of the Aperiam Podcast, Joe and Corey cover two trends reshaping digital advertising:

  • Audience fragmentation: consumers live across Roblox, Twitch, TikTok, Discord, podcasts, and more. The challenge is stitching a story across all of them.
  • Live stream shopping: TikTok alone drove $26B in GMV in the first half of 2025. For many brands, the ad is now the storefront.

These shifts dramatically impact how you reach your audience and not giving them attention means missing your consumer.

The Aperiam Podcast
Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.