Chapter 11, titled "Big Data," delves into how this ubiquitous digital phenomenon acts as a paramount instrument of control, surveillance, and economic exploitation, prompting the crucial question of whether it represents the "Columbus's egg" for the digital control society, a system even more effective than Bentham's panopticon in its capacity for psychopolitical steering. The chapter introduces "Dataism" as a new faith that everything measurable should be measured, heralded as a "second Enlightenment" that promises to "foretell the future" by filtering out emotion and ideology, yet which Han argues is ironically leading to a "digital totalitarianism" and the "barbarism of data" through its dismissal of intuition and theory. This new form of control creates an "aperspectival" surveillance that eliminates all blind spots, claiming to "peer into the human soul itself" by making "life logged in full" a reality, and enabling "digital psychopolitics" to intervene in the psyche at a pre-reflexive level, thereby transforming "freely made decisions into the positivity of factual states" and potentially "heralding the end of freedom." Ultimately, the chapter critically examines how Big Data not only operates as "Big Business" by commercializing personal information and creating a "new digital class society," but also fundamentally alters our understanding of memory and knowledge, as it offers mere correlations without "comprehension" or "Spirit," leading to what Hegel would term "absolute ignorance" and marking an "epoch without reason."