What happens when community advocacy becomes a business?

Today, Michelle Yañez-Olivares takes us inside her journey of building Amiga Mia, Australia’s first Latin and Hispanic media outlet. What began as a passion project has grown into a platform with a clear community-driven vision. Michelle shares how she’s learned to scale a brand rooted in identity and advocacy… and the strategies she’s implemented to protect her energy and avoid burnout along the way.

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