S1 E5: Slam Jam, The Legacy

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The Anthropology

HYPEBEAST Radio

5 episodes

2 days ago

In The Anthropology we dive into the movements and minds shaping culture today. In its first season, Fashion Anthropology, journalist Tiffany Godoy talks to the artist, designers and original street scene makers that surround the brand Slam Jam. Founded by Luca Benini in 1989, it started as an Italian distributor of Stussy, Carhartt and Nike. In 2018, they opened the art cultural space Spazio Maiocchi in Milan and Luca Benini alongside Matthew Williams created the brand Alyx. In this five episode series we immerse ourselves into the culture of Slam Jam.

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S1 E5: Slam Jam, The Legacy

The Anthropology

23 minutes

6 years ago

S1 E5: Slam Jam, The Legacy

In the final episode of Fashion Anthropology: Slam Jam, we dive into Luca's collaborative brand with designer, Matthew Williams and the legacy of Slam Jam. In 2015, Luca started a new type of project, the brand Alyx. Understated clothes, a culture deeply rooted in California and an added modern touch of sustainability, Matthew's successful collaborations with Nike and Moncler Genius prove that once again Luca Benini’s instinct is spot on. We talk to Matthew and members of his community.

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