Send us a text We trace how Ales Schuessler, the once and once-again President of SmartEquip--also a scholar of expressive choice!--built a platform that makes machines more profitable by erasing the friction between parts, service, and uptime. The rental economy, Japan’s utilization model, and IoT diagnostics reveal why transaction costs, not price tags, decide who should own and who should rent. • rental vs sharing and why property rights matter • how serial-number specific data kills erro...
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Send us a text We trace how Ales Schuessler, the once and once-again President of SmartEquip--also a scholar of expressive choice!--built a platform that makes machines more profitable by erasing the friction between parts, service, and uptime. The rental economy, Japan’s utilization model, and IoT diagnostics reveal why transaction costs, not price tags, decide who should own and who should rent. • rental vs sharing and why property rights matter • how serial-number specific data kills erro...
Parts is (Not) Parts: The Life Cycle Problem for Heavy Equipment
The Answer Is Transaction Costs
1 hour 3 minutes
1 week ago
Parts is (Not) Parts: The Life Cycle Problem for Heavy Equipment
Send us a text We trace how Ales Schuessler, the once and once-again President of SmartEquip--also a scholar of expressive choice!--built a platform that makes machines more profitable by erasing the friction between parts, service, and uptime. The rental economy, Japan’s utilization model, and IoT diagnostics reveal why transaction costs, not price tags, decide who should own and who should rent. • rental vs sharing and why property rights matter • how serial-number specific data kills erro...
The Answer Is Transaction Costs
Send us a text We trace how Ales Schuessler, the once and once-again President of SmartEquip--also a scholar of expressive choice!--built a platform that makes machines more profitable by erasing the friction between parts, service, and uptime. The rental economy, Japan’s utilization model, and IoT diagnostics reveal why transaction costs, not price tags, decide who should own and who should rent. • rental vs sharing and why property rights matter • how serial-number specific data kills erro...
