Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)

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The Andrew Faris Podcast

Andrew Faris

216 episodes

2 days ago

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.

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Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)

The Andrew Faris Podcast

1 hour 2 minutes 56 seconds

1 week ago

Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)

INTELLIGEMS

Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

RICHPANEL

Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.

Bryan Porter is the Chief Ecommerce Officer at Simple Modern. Follow him on X at https://x.com/jbryanporter and on LinkedIn at https://www.linkedin.com/in/jbryanporter/.

Simple Modern’s insulated drinkware shouldn’t have worked as a DTC business: low repeat purchase rates, heavy shipping costs, and thin margins. Yet somehow, Bryan Porter and his team took their average order value from $18 to $80—fundamentally reshaping the brand’s unit economics.

In this episode, Bryan explains why AOV growth isn’t just a vanity metric, but a lever for profitability when done intentionally. We break down the seven-year journey behind that transformation: bundling strategies that amortize shipping costs, personalization features like embroidery, limited-edition drops that command premium pricing, and product development designed for ecosystem buying.

This conversation also dives into bigger strategic lessons:

When to let Amazon carry single-unit orders, how to structure your site around differentiation, and why broader brand awareness—not just tactical hacks—ultimately drives scalable growth.

If you’re navigating thin margins, testing shipping thresholds, or struggling to profitably scale off Amazon, Bryan’s perspective is both practical and deeply insightful.

CHAPTER TITLES:

00:02:24 - Andrew LOVES Oklahoma

00:02:54 - Is AOV The MOST Overrated Metric?

00:06:10 - Margin Profiles For A DTC Brand

00:13:57 - Product Development Process

00:21:17 - Increasing AOV

00:28:15 - The Pillars

00:36:16 - Tiktok Shops

00:45:40 - Let’s Chat About Money

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