INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
RICHPANEL
Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.
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Black Friday and Cyber Monday (BFCM) can make or break Q4, but timing your sale wrong—or structuring your offer poorly—can leave money on the table. In this episode, Andrew Faris breaks down the data that reveals exactly when to launch your sale and why most brands get this wrong.
You’ll learn how to:
- Structure BFCM offers that maximize AOV and profit per order.
- Avoid common mistakes around margin erosion and shipping costs.
- Use early November shopping spikes to your advantage.
- Understand why sending more email and SMS is critical, not optional.
- Protect profit if inventory runs low, and why chasing “viral” Black Friday wins usually backfires.
This episode is about helping operators make data informed decisions. It will help operators scale profitably during the busiest season of the year. If you want to enter BFCM with confidence—and avoid the mistakes that drain margins—this episode will give you a clear framework to follow.
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CHAPTER TITLES:
00:00:55 - The Importance of Your Black Friday Offer
00:04:20 - Black Friday Deals WON’T Degrade Your Brand
00:06:34 - Larger AOV Creates Greater Margin Benefit
00:07:45 - Pay Close Attention To Your Margin
00:10:30 - When To Launch Your Black Friday Sale
00:14:25 - Consistency In The Data
00:18:31 - You CAN’T Send Too Many Email
00:21:03 - Inventory Shortages
00:23:06 - DON’T FORCE IT
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com