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RICHPANEL
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Scaling an ecommerce brand today means confronting rising costs, shifting ad platforms, and the hype cycle of new tools like AI. In this episode, Andrew Faris cuts through the noise with six clear, tactical lessons drawn directly from his work with high-growth DTC brands.
You’ll learn why retention advertising is often the most overlooked source of incremental revenue, why Meta remains the most powerful platform for growth despite the complaints, and how AppLovin is emerging as a serious performance channel. Andrew also breaks down why creative success is harder than most founders realize, what the AI “trough of disillusionment” means for operators, and how the right mix of vision and process can transform a business.
If you want practical insights that can help you make smarter ad spend decisions, improve your creative process, and position your brand for sustainable growth, this episode is a must-listen.
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CHAPTER TITLES:
00:00:39 - Spend Money On Retention Advertising
00:04:16 - A.I. Delusion
00:08:51 - Related Points For Customers
00:17:51 - META Is Still AWESOME!
00:23:26 - App Lovin
00:26:57 - Bring In The RIGHT Team
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com