What happens when all your strategies are just one-off plans, one-trick ponies that stop when they stop?
Something has to replace them, but you’re running out of ideas fast - not to mention money.
You need something sustainable, something that keeps your customers coming back for more every time.
And you can build it with data analytics-powered customer experience.
Yvette Mihelic is the Director of Customer Experience at John Holland. From humble beginnings 70 years ago, John Holland has been driving positive change in Australia. It is now one of the nation’s leading integrated infrastructure, transport and property companies. From the Parliament House to the Alice to Darwin Rail Link, from the MCG’s Great Southern Stand, the new Sydney Football Stadium to the Sydney Metro, they’ve had a hand in building the Australia we all know and love today.
Yvette is a customer experience senior executive with over 25 years experience leading large and complex businesses across industry and sector. Her expertise has been sought out globally. In addition to this, she has presented thoughtful and insightful pieces for forums and summits across a wide range of topics - all centred around strategy design, development, and implementation.
Other than her work with John Holland, Yvette is also the Executive CX Strategist and Consultant at her own company, Yvette Mihelic CX Strategy Consulting. Here, she provides specialised and expert advice to organisations looking to transform their business performance leveraging customer experience. Yvette is also a Board Member of Adelaide Metro Operations, and one of only 29 Australians who carry the international accreditation of Certified Customer Experience Professional, and is part of the CXO Board.
If you are an analytics professional looking to implement sustainable commercial benefits through data analytics-powered customer experience in your business, this is the episode you do not want to miss.