Revenue Not Flowing Like It Used To? Here’s The Fix. Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new. These aren’t complicated, start-from-scratch ideas. Instead, they’re foundational focus points that still work, even in a changing market. Whether it’s creating a hyper-specific coaching offer, adding in a simple upsell or downsell, or finally making affiliate links work for you, this episode is all about helping you get scrappy, smart, and profitable. I also talk about something that might feel counterintuitive… why spending money on yourself might be the most powerful way to unlock untapped revenue. Because sometimes the biggest money-maker is a new skill set or fresh perspective. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need a Big Launch, You Just Need to Get Specific – Coaching offers still work beautifully, but they’ve gotta be personal and crystal clear. The more niche and results-driven, the better.  2️⃣ Small Tweaks = Big Revenue Opportunities – Things like upsells, downsells, and affiliate links can bring in thousands without needing a massive list or marketing overhaul. 3️⃣ Make It More Personal –  Whether it's offering concierge calls during a launch or hosting a mini in-person retreat, adding a personal touch builds trust and drives real results. RESOURCES MENTIONED IN THIS EPISODE: Did you know your client calls are actually preparing you to create your course? Learn how to mine insights from your client work and turn them into a high-converting digital offer with my FREE training, How to Move from Client Work into Course Sales (Without Starting Over). Hop on the Digital Course Academy Waitlist – Doors open in September! Join My Weekly Newsletter – I drop fresh ideas every Tuesday. (P.S. Here's the Cann drink I shared in a recent newsletter!) My Favorite Tools & Resources Online Marketing Made Easy - #447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You  The Amy Porterfield Show - #14: The Bridge Offer Strategy: Your Missing Link to Move Sales  Chanti Zak - Quiz Strategist   MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based decisions for you. And the best news? You don’t need to be techie to start using them in your business. Rick breaks it down in the most approachable way… from what AI agents actually are, to how to start using them today to save time, improve workflows, and scale with less stress. Whether you're a solopreneur or you have a team, this episode will shift the way you think about efficiency and growth. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ AI Agents Aren’t Just Fancy Chatbots, They Can Do the Work for You – AI agents don’t just complete one task. You can give them goals, set parameters, and they’ll take action, like researching, writing, posting, and even responding, without you lifting a finger (after you’ve trained them, of course). 2️⃣ Start Small, But Start Now – You won’t nail it on the first try (and that’s okay!). Rick explains how to begin with simple tasks like social media posts or inbox filtering so you can build confidence and see results fast. 3️⃣ The Right Tool + The Right Workflow = Magic – Tools like Relay.app make it simple to build workflows and integrate AI agents into your business. And when you pair that with ChatGPT and clear context, you’ve got a powerful team member working 24/7. RESOURCES MENTIONED IN THIS EPISODE: What’s working in my business? I’ll show you! Snag my free guide explaining the 3 funnels that allow us to build relationships and turn follows into sales, automatically. Then, use the template to weave these 3 funnels into your business, too. Get it for free at amyporterfield.com/funnels  The AI Playbook is the perfect membership for online business owners ready to integrate AI the smart way. Join us here: amyporterfield.com/rick  Check out Rick’s go-to app for building AI workflows: Relay.app  Rick’s video on the end of prompt engineering: Stop Learning Prompt Engineering... Do This Instead  MORE FROM RICK  Follow Rick on Instagram @rickmulready MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M. I break down the exact moves to make at each level, from optimizing your core offer and tightening up your systems, to tracking profit margins and building a team you can trust. You’ll learn how to stop spinning your wheels, make smarter decisions based on real data, and step into the CEO role your business needs from you. This isn’t about doing more. It’s about doing the right things at the right time—without burning out, losing profit, or feeling like you have to constantly reinvent the wheel. I’m sharing behind-the-scenes strategies I used to scale my own business and what I teach inside my masterminds and Digital Course Academy. So whether you're trying to stabilize your income, grow with intention, or finally let go of the tasks that are dragging you down, I’ve got you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Scaling from $100K starts with building a rock-solid foundation  – Without a strong foundation, you’ll pay for it later. Learn how to systematize your processes, get clear on your finances, and stop jumping from offer to offer too soon.  2️⃣ At $500K, focus on financial mastery and the customer journey – Know your numbers, track your profit margins, and design offers that support your audience as they continue to grow with you. 3️⃣ Once you’ve hit $1M, it’s time to lead like a CEO – This is where leadership becomes essential. You’ll need to build a strong team, clarify roles, and step fully into the visionary role so your business doesn’t rely on you for every little decision. RESOURCES MENTIONED IN THIS EPISODE: Doubting every move? Stressing over every sentence, margin, and graphic? Take a beat and grab my guide, 3 Mind Games That Keep You Playing Small (And How to Break Free for Good). You’ll learn how to gently get your thoughts in check so you can keep moving forward.  Digital Course Academy is opening in September! To be the first to know and access all the early bird perks, sign up for the waitlist: amyporterfield.com/dca  Check out Episode 21, all about business metrics and data: amyporterfield.com/show-notes/21  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted? What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the country to prioritize family, purpose, and time freedom. And if you know me, you know this conversation hit home in a big way. Sahil breaks down the invisible pressures we carry as entrepreneurs and offers a framework that creates room for joy, health, and deep connection. If you've ever felt like you’re chasing the next big revenue goal but still not getting closer to the life you really want, this is your chance to reset.  Plus, there’s one question he shared that I can’t stop thinking about: If you were the main character in a movie of your life, what would the audience be screaming at you to do right now? Think about it and then DM me on Instagram (@amyporterfield) and tell me your answer. Seriously, I want to know! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Five Types of Wealth –  Sahil breaks down the five dimensions of wealth—time, social, mental, physical, and financial—and explains why financial wealth is the least important without the others. 2️⃣ The Power of Defining Your "Enough" – Your expectations are your biggest financial liability. Defining what "enough" looks like for you personally is the only way to feel truly wealthy and avoid a lifetime of chasing moving goalposts. 3️⃣ Create an Anti To-Do List – If you want to grow faster without burnout, try creating an "anti to-do list” of all the habits and mindsets that hold you back from being the best version of yourself. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out. Harvard Business School Study: The Amount and Source of Millionaires’ Wealth (Moderately) Predicts Their Happiness  MORE FROM SAHIL: Get your copy of The Five Types of Wealth: the5typesofwealth.com  Subscribe to Sahil's Newsletter: sahilbloom.com/newsletter Follow Sahil on Instagram: @sahilbloom MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun." But here’s the truth: these numbers hold the key to smarter launches, healthier profits, and a deeper sense of ownership over your success. Whether you're heading into your first six-figure year or gunning for your first million, this episode will help you finally feel grounded and clear when it comes to your business metrics. Your Homework: 1. Choose two of the four pillars I share in this episode and start tracking them immediately if you’re not already. 2. Schedule a 30-minute CEO time block this week to review your numbers, even if they’re incomplete. Start building that data-driven muscle! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Can’t Scale What You Can’t Track – Tracking numbers gives you agency not overwhelm. You stop throwing spaghetti at the wall, and you start making decisions that are rooted in evidence. 2️⃣ Your Conversion Rate Is Your Business IQ – Understanding where leads convert and where they fall off gives you instant clarity on what to fix for your next launch.  3️⃣ Profit Is Power – You don't need to make a million dollars. You need to keep more of what you earn. Tracking profit margin keeps your business sustainable. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out. Sign up for my weekly newsletter to get actionable business tips in your inbox every Tuesday: amyporterfield.com/newsletter  Get your copy of Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy: gapandgainbook.com  Get your copy of my book, Two Weeks Notice: twoweeksnoticebook.com  Join the waitlist for my signature program, Digital Course Academy: amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Bold Reset You Didn't Know You Needed If you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules. I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unapologetically choose joy, clarity, and freedom over hustle. Morgan shares honest insights about defining what "enough" looks like in her personal and professional life that I think  every ambitious woman should hear.  Whether you’re at a turning point in your business, reevaluating your goals, or just feeling stretched too thin, this episode will help you reset your mindset and business strategy. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Redefining Success Starts With Radical Clarity – Morgan shares how she learned to step away from external expectations and get crystal clear on what success looks like for her — not what’s impressive on paper. 2️⃣ Use the "Three Pillar" Framework to Find Focus – You can’t do it all. Morgan introduces her Six Pillars of Life and explains why focusing on just three at a time creates sustainable growth and less overwhelm. 3️⃣ Wealth Isn’t About Stuff, It’s About Freedom – Discover how Morgan makes decisions that maximize joy and align with her deepest values. RESOURCES MENTIONED IN THIS EPISODE: You don’t have time to build out a course offer that doesn’t sell. So before you pour your energy into slides, scripts, or sales pages, grab my FREE guide with 5 templates to validate your idea first.  Order your copy of Rewrite Your Rules: worksmartprogram.com/book  Follow Morgan on Instagram: @morgandebaun  Join Morgan’s Patreon: patreon.com/MorganDeBaun MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy). Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo  Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong  Learn more about StoryBrand: storybrand.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—before you even make the ask. This conversation will help you step into the next version of yourself as a business owner. You’ll learn how to evolve your brand as you grow, stand out in a crowded market, and connect with your audience in a way that feels both strategic and authentic.  If your website is feeling outdated or your content isn’t converting like it used to, Jen will guide you on exactly how to make your online presence reflect the level of business you’re building. P.S. Are you one of those people who gets their best work done on a plane? DM me on Instagram @amyporterfield and let me know! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣  Your Story Is Your Superpower – No one can copy your story. Not AI. Not your competitors. If you want to stand out in your niche, start sharing the personal stories only you can tell. 2️⃣ Your Website Should Reflect Where You’re Going – If your site still looks like “you” from five years ago, it’s time for a refresh. Your online presence should reflect the founder you’re becoming—not the scrappy startup you once were. 3️⃣ Consistency > Funnels in Today’s Market – Forget the funnel-first formula. Jen shares why long-term trust and repeat messaging (backed by a strong brand) are now the keys to conversions. RESOURCES MENTIONED IN THIS EPISODE: To shop TONIC’s collection of website + marketing templates and get the special discount code JUST for Amy Porterfield podcast listeners, visit www.tonicsiteshop.com/amy.  You’ll also find two exclusive Amy Porterfield X TONIC templates we made just for you! MORE FROM JEN Sign up for Jen’s newsletter tonicsiteshop.com/tonic-vip/ Follow Jen on Instagram @jenolmstead Learn more about Tonic Site Shop tonicsiteshop.com Follow Tonic Site Shop on Instagram @tonicsiteshop MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer. Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business drain me, and why trying to be “good at everything” was actually slowing me down. In this episode, we explore how to build a team that complements your strengths, how to identify the work that energizes you, and why letting go doesn’t mean losing control—it means finally creating the business you thought you were building all along. If you're tired of feeling stretched thin, second-guessing your hires, or silently resenting tasks that suck the life out of you, this one’s for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Genius Isn’t What You’re Good At—It’s What Energizes You – Just because you can do something doesn’t mean you should. Patrick explains how working in your genius fuels your joy, while living in your “competency” or “frustration” zones can quickly burn you out. 2️⃣ You Weren’t Meant to Do It All—And That’s Not a Flaw, It’s the Fix – We dive into how trying to wear every hat as your business grows actually holds you back. The magic starts when you let your team do what they do best so you can lead from where you thrive. 3️⃣ Self-Awareness Is the Shortcut to Better Hires, Better Systems & Better Leadership – This framework isn’t another personality quiz like Enneagram or Myers Briggs. It's a strategic tool that helps you make smarter hires, build a team that fits, and finally stop micromanaging things that were never yours to own. RESOURCES MENTIONED IN THIS EPISODE: Take the Working Genius Assessment: workinggenius.com Get your copy of The 6 Types of Working Genius: The Working Genius Book  Get your copy of The Five Dysfunctions of a Team: The Five Dysfunctions Book MORE FROM PATRICK Learn more about Patrick tablegroup.com/pat  Follow Patrick on LinkedIn @patrick-lencioni MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success  In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business. Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your spark back. This episode is a permission slip to pause, audit, and realign your work with what truly lights you up. I’m sharing the exact steps I’ve taken (and still take!) to get back in touch with my founder energy, rekindle creativity, and reconnect with the why behind what I do.  Because staying in that “meh” middle is where dreams quietly go to die, and I’m not about to let that happen to yours.Remember, DM me @amyporterfield and let me know one thing that brings you joy. Bonus points if it’s a creative project that I can share with the whole community!  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Joy Is a Business Strategy – Infusing more joy into your day-to-day work is the best way to stay creative, energized, and resilient enough to lead and grow sustainably. 2️⃣ Let Vision Lead and Tell Pressure to Take a Back Seat – When you chase goals out of pressure instead of passion, you create desperate energy that leads to burnout and poor decisions. Reconnecting to your vision changes everything. 3️⃣ Audit What’s Draining You And Do More of What Lights You Up – Make space for the tasks, people, and projects that bring you alive. Delegate the soul-sucking stuff. Your energy and success depend on it. RESOURCES MENTIONED IN THIS EPISODE: Get your copy of my book: Two Weeks Notice  Check out The War of Art by Steven Pressfield  Sign up for my weekly newsletter: amyporterfield.com/newsletter  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agency or a massive following. We talk about how mainstream media has shifted, why your real-life story is more than enough, and how visibility is the credibility builder most of us are overlooking. This conversation lit me up because Susie has built a multi-million dollar business mostly on evergreen content—90% of it!—and mainstream media has been a huge driver of her success. She shares her favorite tips for pitching yourself, building trust with cold audiences, and using the media to create momentum that actually compounds. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need A PR Agency — You Just Need A Message And A Little BoldnessSusie shares the exact steps to land your first media feature using what you already know—and it’s simpler than you think. 2️⃣ Media Features Instantly Build Trust And Can Grow Your Email List FastYou can absolutely use media opportunities to grow your list—especially when you include your lead magnet in the right way. This visibility brings people straight to your world. 3️⃣ Your Story Is Your Superpower—Even If You’re Still In The Messy MiddleThe media loves real. Susie explains how sharing personal, even vulnerable, stories (that aren’t wrapped in a neat little bow) can create the deepest connections and open up massive opportunities. RESOURCES MENTIONED IN THIS EPISODE: Susie is hosting a FREE live workshop called “Overnight Rockstar: Get noticed, skyrocket your reputation and attract new clients by being your own publicist” – and it’s packed with powerful strategies to boost your visibility and credibility. Click here to register – this is one you don’t want to miss! Check out Susie’s books - Let It Be Easy and Stop Checking Your Likes  Subscribe to Susie’s podcast - Let It Be Easy  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable). After realizing only 8% of students who bought List Builders Society went on to join Digital Course Academy, I knew something was broken. That’s when I created a simpler, faster offer that actually met my audience where they were—and completely changed how I think about selling. This episode will help you see where your current offers might be out of alignment, how to build momentum before your signature offer, and why fewer, more intentional offers are the key to long-term success. P.S. I’ve been experimenting with how I start each episode. Do you like it when I get right to the story, or would you rather I slow down and say a proper hello? DM me on Instagram (@amyporterfield) and let me know what you prefer. I truly want your feedback! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Just Because an Offer Delivers Results Doesn’t Mean It’s Aligned – If your audience isn’t naturally progressing into your signature program, it might be time to rethink the journey instead of the content. 2️⃣ One Strategic Offer Can Unlock Bigger Results Than Five Random Ones – The right next step, designed to build belief and momentum, can do more for your business than a library of products ever could. 3️⃣ Success Starts With Simplicity and Clarity – When your audience knows what to do next (and feels ready to do it) you’ll convert more, scale faster, and serve better. RESOURCES MENTIONED IN THIS EPISODE: Check out The 1 Hour Offer: 1houroffer.amyporterfield.com  Learn more about List Builders Society and Digital Course Academy: amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How To Own the Room, Build Trust, and Convert—With Just One Signature Story Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative. Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wrong when telling their story, and how to turn every speaking engagement into a client-converting opportunity. We also talk about managing imposter syndrome, the underestimated power of storytelling, and how to align your message for maximum impact. If the thought of selling makes you hesitate or you constantly second-guess yourself before showing up online, this episode offers practical tools you’ll want to revisit again and again. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A “Conversion Story” Can Skyrocket Sales – Your story should serve your audience, not spotlight you. Colin shares how to craft a powerful story that builds trust and naturally leads to your offer. 2️⃣ Too Much Teaching Can Overwhelm Your Audience – Delivering value doesn’t mean giving everything away. Learn the real reason audiences often don’t convert—and how to avoid it with clarity-driven content. 3️⃣ Selling Is an Extension of Service – When your message, offer, and audience are aligned, selling becomes seamless. Colin outlines the trifecta that drives meaningful conversions. RESOURCES MENTIONED IN THIS EPISODE: Access "The Conversion Story Formula," Colin’s step-by-step program for finding and sharing your story in a way that connects and converts – amyporterfield.com/colin Subscribe to Colin’s podcast, Expert Edge – expertedgepodcast.com  Pre-order Colin’s book – One Presentation Away  Learn more about Sell From Stage Academy – colinboyd.co/programs MORE FROM ME Follow me on Instagram @amyporterfield I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE!  SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience. I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity. 2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value. 3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall. RESOURCES MENTIONED IN THIS EPISODE: Learn more about the 1 Hour Offer - 1houroffer.amyporterfield.com  Check out all my courses and mentorship offerings - amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield Every Tuesday, I share zero-fluff business tips, behind-the-scenes stories, and straight-from-the-group-chat insights you won’t find on Instagram. 👉 [Click here to subscribe] and get the kind of honest, actionable advice that actually moves the needle in your business. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, insight-packed conversation on what’s changing in the world of memberships, how to launch one even if you’re just starting out, and the fastest path to turning what you know into monthly recurring revenue. This isn’t just a pep talk — it’s a masterclass in how to build predictability, profitability, and long-term sustainability into your business model. You’ll learn why memberships are more relevant than ever (even in the age of AI), how to create real transformation for your customers (not just provide more content), and the exact strategy Stu teaches to validate your idea before you build a thing. Whether you’re brand new to memberships or looking to scale your existing one, this episode is packed with innovative marketing strategies, real-world case studies, and mindset shifts to help you grow.  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Information is everywhere — but implementation is what sets you apart. In the AI era, your value as a course or membership creator comes from helping people apply what they learn and get real results, not just giving them more “how-to” content. 2️⃣ Recurring revenue gives you freedom, confidence, and a business that’s worth 8X more. Stu breaks down why predictable monthly income changes everything—from reducing stress to increasing your company’s valuation. 3️⃣ You don’t need a huge audience to launch. Stu shares the exact “founding member” script and strategy to validate your idea and welcome your first paying members (before you even create a single piece of content!) RESOURCES MENTIONED IN THIS EPISODE: The Membership Experience is officially open for enrollment. This is Stu McLaren’s step-by-step program that shows you how to turn what you already know, love, and do into recurring revenue through a simple, low-stress membership. And here’s the best part... When you join through my link, you’ll also get access to my exclusive bonus package, created to support you every step of the way. Here’s what you’ll get: How It’s Made: The Online Membership Edition → A behind-the-scenes look at exactly how I built and launched my own membership, including lessons learned, real strategies, and what I would do differently today. Start From Scratch Guide: Kickstart Your Email List to Grow Your Membership → A step-by-step guide to help you build a powerful email list even if you’re starting from zero, so you’ll have an audience ready when you launch. These two bonuses are designed to give you real momentum from day one, saving you time, helping you avoid the common mistakes, and giving you the confidence to launch your membership the right way. These are the exact tools I wish I had when I started. So if you're ready to finally build a business that works for you, instead of constantly working in it...this is your moment. Click to enroll in The Membership Experience before enrollment closes on Thursday, 5/22 at 11:59pm PT, and I’ll see you inside: amyporterfield.com/membership.  MEMBERSHIPS MENTIONED IN THIS EPISODE:  Nonprofit Leadership Lab Ali Kay Studio Tony's Acoustic Challenge Launch Your Box Autism Little Learners MORE FROM STU Get your copy of Stu’s book, Predictable Profits: stu.me/predictable-profits Follow Stu on Instagram @stumclaren Learn more about Membership.io membership.io MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking What if the only thing standing between you and your next big leap in business is how you see your business? I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailored for where you are right now. You’ll learn how to build an ascension model from your existing offers, create scalable systems (even with a tiny team), and adopt the mindset shifts that high-level founders embrace to keep growing. This conversation is packed with practical tips and thought-provoking perspective shifts designed to help you make confident decisions and scale with intention. If you’ve been unsure where to focus your time, energy, or hiring efforts, this episode is your roadmap to scaling smarter — not harder. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need More Offers — You Need an Ascension Plan.Learn how to turn one course into a long-term customer journey that increases lifetime value and drives sustainable growth. 2️⃣ Start Treating Your Business Like It’s Already at the Next Level.Jessica walks through how to self-audit your operations, organize your internal data, and run your business like a CEO, regardless of your current staff size.  3️⃣ Mindset Is a Business Strategy.Discover the mindset patterns that hold founders back and how to shift your thinking to support sustainable, scalable growth. RESOURCES MENTIONED IN THIS EPISODE: AI Prompt Inspired by Jessica Marks’ Business Audit Framework - amyporterfield.com/show-notes/11  Connect with Jessica on Instagram - @thejessicamarx  Work with Jessica - tailoredpremier.com  Listen to our episode on Millions Were Made - $130M in Sales to Appointing a New CEO MORE FROM ME Follow me on Instagram @amyporterfield I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

More Isn’t Always Better—Here’s Why Knowing Your ‘Enough’ Changes Everything If you’ve ever felt stuck chasing bigger goals just because you should—you’re not alone, and you’re not wrong for wanting a different pace. In fact, this episode might be exactly what you didn’t know you needed. I'm sharing something that completely shifted the way I operate in my business: discovering my enough. After a tough season of burnout and disconnection, I had to ask myself: Why am I pushing so hard when I already have what I truly want? And if I do want to keep growing—what does intentional growth actually look like? In this episode, I get personal about the year I felt like walking away from it all, the unexpected wisdom I got from Hobie, and the mindset shift that helped me reclaim my peace. I’ll also guide you through the exact exercise I use every year to define what “enough” looks like for me—financially and emotionally—so I can move into the new year with clarity and confidence. And now, I want to pass that clarity on to you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Have to Grow Just Because You Can. I used to think success meant constant growth, but I’ve learned that alignment is way more powerful than endless expansion. 2️⃣ Defining Your ‘Enough’ Helps You Reclaim Your Time and Energy. When you know what you're really working toward, you can stop saying yes to the things that drain you—and start making space for what lights you up. 3️⃣ This One Simple Exercise Will Shift How You Set Revenue Goals. I walk you through a quick and honest formula to define what your sustainable business should earn—not someone else’s version of success. THE DEFINE-YOUR-ENOUGH EXERCISE   Grab a journal, get cozy, and take some time to reflect on these three questions: If you had one less work day per week, what would you do with that time? (Think self-care, family, rest, hobbies—whatever lights you up outside of work.) What’s one thing you would stop doing in your business today if there were zero consequences? (Be honest—this will reveal what’s draining your energy or misaligned.) If your revenue doubled overnight, what would actually change? (Would your life look dramatically different? Would it feel better? Or just busier?) ✨ Now, Let’s Do the Simple Revenue Calculation: Here’s how to find your minimum sustainable revenue—the number that funds your ideal life without burning you out. Step 1: Start with your ideal monthly take-home pay (What you need to live well—not just survive. Think mortgage, groceries, lifestyle expenses, savings, travel, etc.) Step 2: Add in your monthly business expenses and payroll (This includes tools, contractors, taxes, team, advertising, education—anything required to run your business well.) Step 3: Add them together = Your Minimum Sustainable Revenue That’s your enough—and it’s the number to build your business around. RESOURCES MENTIONED IN THIS EPISODE: Read the full article: Why Entrepreneurs Need To Talk About Their Mental Health (Forbes) - forbes.com  Read the full report: Entrepreneur & Business Owner Mental Health Statistics (Founder Reports) - founderreports.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What This Season of Change Makes Possible for You and Your Business The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before. In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s really happening in the world of digital marketing—from shrinking webinar show-up rates to why cold audiences are harder to convert (and what to do about it). We’re getting honest about the changes we’re seeing in our own launches and sharing the mindset and marketing pivots that are helping us stay ahead. If you’ve been wondering why your organic reach is dropping, if paid ads are even worth it, or whether evergreen funnels still convert, you’ll find answers here, plus clear steps to refine your strategies without burning out. Whether you’re adjusting to new buyer behavior, exploring alternative ad platforms like Pinterest, or figuring out how to build trust in the age of AI, this episode gives you the clarity you need to stay confident in your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Marketing Isn't Broken—But It Is Different Email, webinars, and evergreen funnels still work…if you evolve with them. Buyer behavior has changed, and that shift calls for smarter strategies, better messaging, and more personalized touchpoints. 2️⃣ Your Audience Is Evolving—Are You? Cold audiences need clarity fast, and warm audiences need to feel reconnected. Revisit your avatars, refresh your messaging, and don’t assume your audience is the same as last year. 3️⃣ It's Time to Lead with Agility, Not Just Automation Lower show-up rates and smaller cart close days aren’t signs of failure—they're signals to show up earlier, sell with clarity, and build trust over time. Strategic pivots (like offering payment plans sooner or trying Pinterest ads) can turn dips into breakthroughs. RESOURCES MENTIONED IN THIS EPISODE: Join Jenna's free Pinterest masterclass, "Create Once, Traffic for Months: My 1-Hr Pinterest Strategy to 120X Your Content's Life" - you don't want to miss it! Click here for details. Try BombBomb for Personalized Video Outreach — bombbomb.com Check out payment plan options — afterpay.com and klarna.com MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

I’m Retiring My Old Podcast Newsletter – And Here’s Why. After 10+ years of writing weekly episode recaps, it started feeling like a chore… and if I wasn’t loving it, I know you weren’t either. In this bonus episode, I’m sharing what’s replacing it: a fresh, personal newsletter that feels like a note from a friend. Think behind-the-scenes stories, lessons I’m learning in real-time, and juicy convos from group chats and Slack threads. If you’re craving more connection, realness, and insight into what’s actually working in online business, this newsletter is for you. RESOURCES MENTIONED IN THIS EPISODE: Sign up for my newsletter - amyporterfield.com/newsletter  Catch up on Episode 1 - What No One Tells You About Chasing Your First Million  Catch up on Episode 8 - How to Write Subject Lines That People Actually Notice with Jay Schwedlson  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers. Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what makes a newsletter truly personal, the must-have elements for success, and email growth strategies that actually work right now. If your open rates have plateaued, your click-throughs aren't what they used to be, or you're just tired of putting hours into emails that don't convert, this episode delivers the exact framework you need. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ People Connect With People—Not Faceless Brands – When your audience sees a real person in their inbox instead of a company name, they're much more likely to open and engage. Jay reveals how to strategically use your "from" name as an extension of your subject line and why this one small change can transform your results immediately. 2️⃣ Why Landing In The Promo Tab Is Actually A Good Thing – This common fixation is likely distracting you from what really matters for email deliverability. Instead, learn what's actually causing your open rate issues and the simple validation process that can dramatically improve performance. 3️⃣ Make Your Emails Feel Like a Personal Experience, Not a Transaction – The most effective newsletters blend authentic storytelling with strategic marketing. Jay shares practical tips (like adding reading time estimates to links) that can instantly boost click-through rates. Plus, discover how to resurface your best content to non-openers with a specific subject line formula that captures attention and drives results.  RESOURCES MENTIONED IN THIS EPISODE: Test out your subject line with Jay’s free subject line rating tool: subjectline.com  Join us (and Andy Cohen!) at Eventastic in June: eventastic.com  Sign up for the largest online email marketing conference: guruconference.com   Subscribe to Jay’s podcast, Do This, Not That: jayschwedelson.com/podcast  Learn more about Jay’s agency, Outcome Media: outcomemedia.com  Clean up your subscriber list with ZeroBounce: zerobounce.net  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!