Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
All content for The Amy Porterfield Show is the property of Amy Porterfield and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Design Like a Big Brand, on a Small Budget with Jen Olmstead
The Amy Porterfield Show
41 minutes
3 weeks ago
Design Like a Big Brand, on a Small Budget with Jen Olmstead
The Website Upgrade Your Business Has Been Waiting For
Want a brand that instantly builds trust and makes you money? It all starts with your website.
In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—before you even make the ask.
This conversation will help you step into the next version of yourself as a business owner. You’ll learn how to evolve your brand as you grow, stand out in a crowded market, and connect with your audience in a way that feels both strategic and authentic.
If your website is feeling outdated or your content isn’t converting like it used to, Jen will guide you on exactly how to make your online presence reflect the level of business you’re building.
P.S. Are you one of those people who gets their best work done on a plane? DM me on Instagram @amyporterfield and let me know!
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ Your Story Is Your Superpower – No one can copy your story. Not AI. Not your competitors. If you want to stand out in your niche, start sharing the personal stories only you can tell.
2️⃣ Your Website Should Reflect Where You’re Going – If your site still looks like “you” from five years ago, it’s time for a refresh. Your online presence should reflect the founder you’re becoming—not the scrappy startup you once were.
3️⃣ Consistency > Funnels in Today’s Market – Forget the funnel-first formula. Jen shares why long-term trust and repeat messaging (backed by a strong brand) are now the keys to conversions.
RESOURCES MENTIONED IN THIS EPISODE:
To shop TONIC’s collection of website + marketing templates and get the special discount code JUST for Amy Porterfield podcast listeners, visit www.tonicsiteshop.com/amy. You’ll also find two exclusive Amy Porterfield X TONIC templates we made just for you!
MORE FROM JEN
Sign up for Jen’s newsletter tonicsiteshop.com/tonic-vip/
Follow Jen on Instagram @jenolmstead
Learn more about Tonic Site Shop tonicsiteshop.com
Follow Tonic Site Shop on Instagram @tonicsiteshop
MORE FROM ME
Follow me on Instagram @amyporterfield
SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
