In this episode of The Amy Gregory Show, Amy breaks down the new rules of social media and why follower count no longer determines your success. She explains how interest and attention convert to clients more than vanity metrics and how smaller accounts are winning big by being intentional and strategic.

Amy shares how to niche down, create content that attracts the right people, and use simple systems to let the algorithm work in your favor. She dives into the mindset shift of treating social media like a business tool instead of an afterthought, and why agents who adapt now will dominate in 2025 and beyond.

Key takeaway: The best marketer becomes the best agent, and the opportunity on social media has never been bigger.