Why are radio and other forms of media like films and social media such good channels to use when trying to change social norms? What are the six key elements that you need to consider when using these types of channels? What is interactive theatre and how can you use it with your different target audiences? All of these questions and more are answered in this podcast. Host Halima Zaid talks to Mbathio Diaw Ndiay, Executive Director of Reseau Africain pour l’Education et la Sante (R.A.E.S), Senegal and Umba Zalira, Social Inclusion and Learning Manager at Theatre for a Change, Malawi, about their work and how they have used radio, drama, social media and more to create change.