In this eye-opening episode of Amazing Authorities, Mitch Carson sits down with Philippa Gamse — internet strategist, analytics expert, and author of Website Wealth — to reveal the surprising truth about website performance: most businesses are leaving money on the table, simply because they aren’t looking at the data that matters.
With over 25 years of digital strategy experience, Philippa has helped organizations from small professional firms to global enterprises uncover new revenue streams by understanding how visitors actually behave online. Her approach goes far beyond traffic numbers — it’s about intention, behavior, engagement, and conversion.
Through real-world case studies, Philippa demonstrates how analytics can transform website confusion into clarity — and existing traffic into immediate revenue.
In this episode, you’ll discover:
💡 Analytics That Unlock Profit — Why businesses must move past vanity metrics to find real revenue opportunities
🧭 Turning Behavior Into Strategy — How site search and user flow can reveal hidden customer demand
📦 Monetizing What You Already Have — How existing expertise and FAQs can become digital products that sell themselves
📉 The Social Media Trap — Why high traffic doesn’t mean high return — and what to measure instead
🎯 Goal-Driven Data — Why clarity of business outcomes must precede analytics review
🤖 The Role of AI — Practical use cases for AI in analytics — and where human judgment is still essential
Philippa reminds us that the power of analytics isn’t in the numbers — it’s in the insights and actions those numbers inspire. With the right lens, every website holds untapped value waiting to be revealed.
🌍 Learn More About Philippa Gamse:
📘 Book: Website Wealth — available at PhilippaGamse.com
🌐 Consulting & Strategy: Digital analytics for ROI-focused organizations
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