In this insightful episode of Amazing Authorities, host Mitch Carson welcomes Ben Cena — publishing strategist and founder of High Value Author — to reveal how business leaders can transform their expertise into bestselling books that build authority, attract clients, and expand influence.
With years of experience helping executives and entrepreneurs craft strategic, market-driven books, Ben Cena has mastered the art of turning ideas into income. His proven system shortens the publishing process, maximizes visibility, and positions authors as industry authorities — all without wasting time on traditional gatekeepers or outdated models.
Ben breaks down what it truly takes to create a book that sells and builds credibility. From the secrets behind Amazon’s bestseller algorithm to the rise of audiobooks on platforms like Spotify and Audible, he unveils how the publishing landscape has evolved — and what smart authors are doing differently in 2025.
Beyond publishing mechanics, Ben dives deep into author mindset, positioning, and brand storytelling — showing how books can become springboards for consulting, speaking, and legacy.
In this episode, Mitch and Ben unpack:
📚 How business leaders can turn ideas into bestselling books that elevate credibility
💡 Why Amazon’s 300–800 weekly sales make it the most accessible bestseller target
🎧 The audio revolution — and how audiobooks on Spotify and Audible expand reach
🚀 Why independent publishing beats traditional deals for control and royalties
📦 The truth about airport bookstore distribution and its hidden financial risks
🌐 Why 97% of submissions to major publishers get rejected — and what to do instead
💼 How to leverage your book to grow authority, brand influence, and speaking income
Ben also shares real-world examples of clients who’ve turned books into business growth engines — proving that authorship isn’t just about writing; it’s about strategy, positioning, and impact.
His insights are reshaping how professionals see publishing — not as a vanity project, but as a scalable business tool that multiplies influence and opportunity.
🌍 Learn More About Ben Cena:
📘 Website: HighValueAuthor.com
💼 LinkedIn: Ben Cena
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If you like this episode, don't forget to check the following links:
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My Amazon Book Links:
The Amazing Authors of Singapore: https://a.co/d/cp9KjC1
The Silent Salesmen: https://a.co/d/b4eqa2D
If you're serious about publishing and selling more books on Amazon, you need the right data.
That’s why I use Publisher Rocket—it’s like having a book marketing expert in your pocket:
https://mitchauthor--rocket.thrivecart.com/publisher-rocket-mitch-author/5e8f51fc1dd46/