Hey Alpinists! Remember the last time you went shopping for hiking shoes and found yourself juggling between online and in-store options? It’s a common struggle, and this episode of "The Alpinists of EA" is here to tackle it!

Join our host Jacqueline and our today's experts — Nils, Philipp, Marco, and Rolf — as they explore the importance of omnichannel experiences in today's business landscape. They’ll highlight the challenges customers face with fragmented channels and reveal which role Enterprise Architects play in solving these issues. With insights from the financial services, airlines, and retail sectors, together, they discuss strategies for creating effective channel strategies, an omnichannel architecture and the optimal application landscape to support these initiatives.