Jen Halpern, founder of Soft Cell Coaching, shares her unique journey from milking cows on a kibbutz to becoming a successful sales leader and entrepreneur. She emphasizes the importance of "soft skills leading to hard dollars," highlighting active listening and asking meaningful questions as foundational to sales success. Halpern discusses common sales challenges, such as promoting top sellers to management without adequate support and the pitfalls of inauthentic pitching. She advocates for a collaborative approach over a competitive one, stressing the need to earn trust rather than just win deals. Halpern also offers insights into the role of AI in sales, seeing its value in maximizing efficiency while maintaining that human connection remains crucial for building relationships. Her coaching framework, built on the "TRUST" acronym, focuses on intentional steps to foster trust and accountability within sales organizations.   For MORE Jen! https://softsellcoaching.com/ https://www.youtube.com/@JenHalpern https://www.linkedin.com/in/jenhalpern/