In this podcast episode, Tamany Hall interviews Chad Vaughan, an Orlando-based realtor who has successfully leveraged social media to expand his real estate business. Chad shares his strategy of engaging with local businesses and followers, creating quality content that includes house tours, community highlights, and humor to attract clients. He emphasizes authenticity and relatability in his posts, advising new agents to start with what they have and focus on building skills. Chad's approach is about storytelling, relationship-building, and being patient with the slow process of lead generation through consistent social media efforts.