In this episode of "Simplifying Social Media," host Tamany Hall interviews Gene Carter, a new home sales consultant in Dallas, Texas. Gene shares his journey in social media marketing, emphasizing the importance of consistency, experimentation, and adaptability. He advises REALTORS®️ to get creative with content, study algorithms, and understand their audience. Gene discusses the effectiveness of platforms like TikTok, YouTube, LinkedIn, and Facebook for showcasing properties and engaging with potential buyers. He highlights the need for mental strength and perseverance in social media marketing, encouraging realtors to embrace the learning curve for long-term success.